The attachment of geographical location data to your social media activities is not a new feature by any means, with Foursquare, Gowalla, and Facebook check-in all in full swing by the end of¬†2010, but with Australians in possession of more smartphones than ever,¬†combined with a faster 4G network, perhaps it is a capability being underutilised, […]

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Things are getting too BIG

Big data was the big thing, in 2010. The numerous challenges that face firms holding onto these Smaug level stockpiles of names, figures and sales have hampered any consistent results. One major hurdle that has been found is the over simplification of the analytics used to sort and interpret the absolutely monumental amount of information […]

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